CASE STUDY Launch Event, Aero-engine Manufacturer

Brief

q-basemedia were commissioned to produce a launch event for BITs Cove in conjunction with major aero-engine manufacturer and local University.

The company, which is part of the Corporate College, advises on Lean Manufacturing processes and wanted a unique approach to the launch.

Solution

A basic 4-walled square conference room was transformed using starcloth and specialist lighting effects. Delegates entered through a tunnel, drawn down the tunnel by the sound of music and a plasma screen at the end. Emerging from the tunnel they entered the centre of the room, directly facing the main stage area, which consisted of a central 5m widescreen projection screen, two smaller outer screens and a small stage where an internally lit Perspex lectern was situated. Beams of white light spread across the floor in front of the delegates moving from side to side inviting them down the walk way.

The event opened with a 90-second light, sound and video extravaganza, with a specially commissioned opening video running across the centre screen, moving head and LED lighting pulsed and moved around the room to the beat of the music. As the video built to its close, the music reached its crescendo, ending with a bang as indoor fireworks erupted from the floor in front of the audience and glitter rained in from above, to the sides and rear of the audience.

Throughout the whole event the crew were hidden from sight; blending into the starcloth walls behind a wall of black gauze, allowing them to view the proceedings without compromising the look of the room, allowing them to make this another hugely successful event, without ever being seen.

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